United Airline and Chicago Bears to Make New Pact
The Chicago Bears and United Airlines are expected to make a pact concerning naming rights of the premium lounge, that many know it as the Cadillac Club at Soldier Field.
Previously, the seven-year, multi-million dollar contract for the United Club ended after months of discussions and heated negotiations between the Bears and United. Cadillac are notorious negotiators who have been known to exit meetings and then re-entering discussion just hours after jumping out. ChicagoBearsreview.com is pleased to let fans know that the Cadillacs will now retain its role in being the Bears’ sponsors but only in the traditional sense.
The deal between the Bears and United is expected to be more lucrative, immediately replacing the old deal. It will replace Cadillac logos with United-commissioned artwork to mirror the company’s latest “Rhapsody” themed advertising strategy. After recovering from bankruptcy couple of years ago, United is striking back stronger than ever with this high profile deal with the Chicago Bears.
